That’s Brilliant!

New Market Opportunities

ALA’s engineer, Terry McGowan, joins Raelle and Liz to talk about simple, easy to use lighting and control technologies.
This episode is sponsored by HINKLEY and Kichler Lighting.  
 
Show Notes 
Terry is involved in illuminating engineering, lighting design, lighting education and lighting research. His professional career of 60+ years includes GE Lighting at Nela Park where he was Manager of the GE Lighting Institute. In 1998, he started his own consulting company, Lighting Ideas, Inc and became involved in lighting research as Director of the Lighting Research Office for the Electric Power Research Institute (EPRI). He is now the American Lighting Association’s Director of Engineering & Technology and is the Executive VP of the J.H. McClung Lighting Research Foundation. 
Terry talked about his career and lighting interests at length in another great lighting podcast, Get A Grip on Lighting.
Find out more about germicidal ultraviolet lighting at ALALighting.com.
Listen to episode one of this podcast for more about circadian lighting.
We talked about outdoor lighting and light pollution in this episode. [Note from Liz: This is a great episode about good outdoor lighting. Not just for tree-huggers.]
Integrated smart controls are getting smarter and more integrated.
 
ALAEducation.com has a wide variety of programs for people in the lighting industry.
The only place to be in September is Austin, Texas.  ALAConference.com
Visit ALAMembers.com for more information about the American Lighting Association and membership.
ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms.
 
Send questions, comments & suggestions to Podcast@ALALighting.com.
Raelle Bell – Host
Liz Ware – Host
Association Briefings - Producer

Better Outdoor Lighting

Light is good.  But too much at night causes problems for human sight, wildlife, and our connection with nature. Ruskin Hartley of the International Dark-Sky Association joins Raelle and Liz to help us understand outdoor lighting that is not wasteful or harmful.
This episode is sponsored by HINKLEY and Kichler Lighting.  
 
Show Notes 
Ruskin Hartley is the Chief Executive Officer and Executive Director at The International Dark-Sky Association. In this role, he champions equitable access to dark skies and quality lighting for all through IDA’s award-winning programs.  Ruskin works closely with volunteer leaders and donors to secure increased support for our priorities around the world. Ruskin believes that experiencing a dark sky, and appreciating quality lighting, are essential to IDA’s mission.
 
Before this position, Ruskin directed and managed conservation programs that protect land, water, and ocean resources. He served as executive director of Save the Redwoods League, a non-profit dedicated to protecting and restoring the redwood forest. He also served as the president and CEO of Heal the Bay in Los Angeles and as vice president of resource development at Fair Trade USA, an award-winning social enterprise seeking to alleviate poverty worldwide.
 
Originally from the United Kingdom, Ruskin holds a bachelor’s degree from the University of Cambridge and a master’s degree from The University of East Anglia. Ruskin loves to head out on the trail with his wife and kids or cook under the stars.
Evaluate your home’s lighting.
Learn more about light pollution.
Do an evaluation of the lighting outside your home, like Raelle and her neighbors did.
Manufacturers, submit your products for the International Dark-Sky Association’s Fixture Seal of Approval.
Shop for products that have the Fixture Seal of Approval.
 
ALAEducation.com has a wide variety of programs for people in the lighting industry.
The only place to be in September is Austin, Texas.  ALAConference.com
Visit ALAMembers.com for more information about the American Lighting Association and membership.
ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms.
 
Send questions, comments & suggestions to Podcast@ALALighting.com.
Raelle Bell – Host
Liz Ware – Host
Association Briefings - Producer

Inside Lighting Magazine

Learn to use the industry’s only consumer lighting magazine to define personal style, see the latest trends, and create a seamless sales process. Hundreds of thousands of consumers request this every year and it’s free in ALA showrooms. Are you using it to its full potential? Tim Stumm, creative director at Z-Lite, joins Raelle and Liz to discuss how consumers and showrooms can best utilize the 2022 issue of Lighting magazine.
Show Notes 
Tim Stumm is Creative Director for Z-Lite and serves as the chair for the ALA Marketing and PR Committee. Prior to joining Z-Lite, Tim worked in leadership in lighting showrooms and is well known for his expertise in customer service, creative marketing tactics, and his ability to forecast design trends. Tim lends his knowledge to the ALA staff and the team at Meredith Publishing to produce Lighting magazine and assists the association in developing marketing campaigns to promote ALA members across the U.S. and Canada.
Lighting magazine, produced by the ALA Advertising and PR Program, in partnership with Meredith Publishing and Better Homes & Gardens, is available for purchase on newsstands across the U.S. and Canada. You can view the 2022 issue online here.
Pick up a free copy and shop the latest lighting styles in your local ALA member showroom.
Visit ALAMembers.com for more information about the American Lighting Association and membership.
ALALighting.com has lighting tips and inspiration.
Send questions, comments & suggestions to Podcast@ALALighting.com.
Raelle Bell – Host
Liz Ware – Host
Association Briefings - Producer

A Bright Future

Integrated homes are coming.  How fast? What do you need to know when picking smart devices and lighting for your home? The Consortium for Energy Efficiency has been evaluating smart home products for years. Alice Rosenberg will tell us what to look for. Join Raelle Bell and Liz Ware with the American Lighting Association for this enlightening conversation!
 
Show Notes 
Alice Rosenberg is a Principal Program Manager at Consortium for Energy Efficiency. Alice oversees the residential sector, where she facilitates members to build consensus positions and identify roles where bi-national consistency can significantly impact the market. Her technical expertise includes residential end measures, systems, and building envelope. Alice holds a Bachelors of Arts from Colgate University and a Masters of Architecture from M.I.T.
Integrated Home Competition
The CEE Integrated Home is a connected, fuel neutral, interactive, and efficient home where devices and systems effectively communicate to provide new customers, utility systems, and societal value.
Consortium for Energy Efficiency
CEE is the US and Canadian consortium of gas and electric efficiency program administrators.
2021 Winning Products and 2022 Entry Instructions
View ALA and CEE’s video detailing the 2021 IHC winners and how to enter the 2022 competition.
Visit ALAMembers.com for more information about the American Lighting Association and membership.
ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms.
Send questions, comments & suggestions to Podcast@ALALighting.com.
Raelle Bell – Host
Liz Ware – Host
Association Briefings - Producer

Brighter Isn’t Always Better

Renovating your lighting is an exciting project. Your home will look so good when it’s done. But before you break out your checkbook, you should have a heart-to-heart with a professional. Join Raelle Bell and Liz Ware with the American Lighting Association as they chat with Laurie Gross, CLC, president of Gross Electric, and Bob Warmbold, CLC, owner of Accent Lighting, about what lighting professionals should ask when a potential customer walks into a showroom, and what consumers should look for when setting lighting expectations. This episode is sponsored by HINKLEY and Kichler Lighting.  
 
Show Notes 
Laurie Gross, CLC, is president of Gross Electric in Toledo, Ohio. She has more than 40 years of experience in the lighting industry. Laurie has a passion for lighting design and learning the latest about lighting technology, which she incorporates into her customer’s projects to create stunning and effective lighting designs. She currently serves on ALA’s Board of Directors.
Bob Warmbold, CLC, has owned Accent Lighting for over 25 years. Accent Lighting has two locations in Lake Oswego and Redmond Oregon and concentrates on the high-end builder, designer and homeowner market. He serves on the ALA Certification Committee.
Things to consider when picking a light bulb. 
I don’t want to read all that.  Is there a video?
Visit ALAMembers.com for more information about the American Lighting Association and membership.
ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms.
Send questions, comments & suggestions to Podcast@ALALighting.com.
Raelle Bell – Host
Liz Ware – Host
Association Briefings - Producer

Bright Days, Dark Nights

Bright light at night can cause sleep disorders and other health concerns. But electric light can also be the solution to keeping our circadian rhythms on track. Join Raelle Bell and Liz Ware with the American Lighting Association as they chat with Mark Rea and Jennifer Brons from the Mount Sinai Light and Health Research Center about how bad lighting can have a negative impact on our health. This episode is sponsored by HINKLEY.
 
Show Notes 
 
Mark S. Rea, Ph.D., is a Professor in the Department of Department of Population Health Science and Policy at the Icahn School of Medicine at Mount Sinai. He was formerly Professor of Architecture and Cognitive Sciences at the Lighting Research Center (LRC) at Rensselaer Polytechnic Institute and served as LRC Director from 1988 to 2017. Dr. Rea is well known for his research in circadian photobiology, mesopic vision, psychological responses to light, lighting engineering, and visual performance. He is the author of more than 250 scientific and technical articles related to vision, lighting engineering, and human factors and was the editor-in-chief of the 8th and 9th editions of the Illuminating Engineering Society (IES) Lighting Handbook. His recent book Value Metrics for Better Lighting brings together a wide range of research to illustrate how the effective use of light can benefit society and the environment.
 
Jennifer Brons, MS, LC, Educator IALD, earned her bachelor's degree in architecture from the University of California- Berkeley and her MS in Lighting from Rensselaer Polytechnic Institute. Since 1997, her work has focused on lighting design applications and human factor studies for new lighting technologies. Over her more than 20-year career, Ms. Brons has developed lighting designs and specifications for a wide variety of commercial and residential clients. After practicing lighting design on sabbatical in London, she taught lighting design as part of the MS in Lighting degree program at Rensselaer Polytechnic Institute for more than 10 years. In addition to her design and research activities, she develops educational material about the more effective use of light.
 
The Light and Health Research Center at the Icahn School of Medicine at Mount Sinai can be found at
https://icahn.mssm.edu/research/light-health
 
Read more about circadian rhythms at the National Institute of Health website,
https://www.nigms.nih.gov/education/fact-sheets/Pages/circadian-rhythms.aspx
 
Visit ALAMembers.com for more information about the American Lighting Association and membership.
 
ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms.
 
Send questions, comments & suggestions to Podcast@ALALighting.com.
 

That’s Brilliant! - Season 1 Trailer

The American Lighting Association is proud to announce the launch of its new podcast "That's Brilliant!" Join us as we talk to experts about new lighting technology, design and business - you know, cool things about lighting you'll want to know.