Raelle and Liz sit down with ALA’s new President and CEO to find out his plans for ALA.
Larry Lauck was just named American Lighting Association’s new president and chief executive officer. He talks to Raelle and Liz about what will change, and what will stay the same as he develops the ALA’s next five-year plan. Plus, learn how you can get more involved with ALA.
With more than 27 years of experience working for ALA as a member of the association’s senior management, Larry most recently served as executive vice president.
During his tenure with ALA, Larry has consistently placed a focus on improving the association and taking strategic steps to enhance its programs and membership. He was responsible for spearheading the research and execution of the association’s training and education programs.
Prior to working for ALA, Larry managed affiliate public relations at HBO. He studied journalism and public relations at The University of Texas at Austin and holds his MBA with a focus on business strategy from Southern Methodist University.
Lauck will officially take over as President and CEO March 1, 2023.