Brighter Isn’t Always Better

Renovating your lighting is an exciting project. Your home will look so good when it’s done. But before you break out your checkbook, you should have a heart-to-heart with a professional. Join Raelle Bell and Liz Ware with the American Lighting Association as they chat with Laurie Gross, CLC, president of Gross Electric, and Bob Warmbold, CLC, owner of Accent Lighting, about what lighting professionals should ask when a potential customer walks into a showroom, and what consumers should look for when setting lighting expectations. This episode is sponsored by HINKLEY and Kichler Lighting.  

 

Show Notes 

Laurie Gross, CLC, is president of Gross Electric in Toledo, Ohio. She has more than 40 years of experience in the lighting industry. Laurie has a passion for lighting design and learning the latest about lighting technology, which she incorporates into her customer’s projects to create stunning and effective lighting designs. She currently serves on ALA’s Board of Directors.

Bob Warmbold, CLC, has owned Accent Lighting for over 25 years. Accent Lighting has two locations in Lake Oswego and Redmond Oregon and concentrates on the high-end builder, designer and homeowner market. He serves on the ALA Certification Committee.

Things to consider when picking a light bulb. 

I don’t want to read all that.  Is there a video?

Visit ALAMembers.com for more information about the American Lighting Association and membership.

ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms.

Send questions, comments & suggestions to Podcast@ALALighting.com.

Raelle Bell – Host

Liz Ware – Host

Association Briefings - Producer