That’s Brilliant!

Switching to Controls

Lighting controls are evolving and creating new opportunities. While the technology can seem daunting, you don’t necessarily need to be an expert to incorporate a control system into your lighting designs.
In this episode, Raelle sits down with C. Webster Marsh of Penumbra Controls and host of the Lighting Controls Podcast to discuss what’s new and evolving in lighting controls and how you can take advantage of these changes to strengthen your business model. Plus, hear Webster’s take on what’s most exciting about the future of controls.
 
Show notes
C. Webster Marsh is the owner of Penumbra Controls, where he provides lighting and lighting controls design, specification guidance, and education. Webster brings over 20 years of applied experience with lighting and lighting controls, and he enjoys sharing his wealth of knowledge with the industry. He is a Certified Lighting Controls Practitioner, Lighting Controls Association contributor, and instructor and speaker for various industry groups. In his spare time, he co-hosts the Lighting Controls Podcast.
 
Hosted by Raelle Bell
Produced by Association Briefings

A Moment with Lighting

Bridging the gap between technology and design, lighting is an essential element to every space. Understanding style and design, choosing the right products, and ensuring a beautiful and functional layout require time, expertise, and an awareness of personal style. In this episode, Raelle sits down with Traditional Home’s Editor in Chief Jill Waage and Style and Design Editor Krissa Rossbund to discuss the most recent issue of Lighting magazine. Plus, they dive into what’s leading the design world, how to balance your personal style with what’s trending, and the keys to creating beautiful living spaces.
 
Show notes
The most recent issue of Lighting magazine, produced by the ALA Advertising & PR Program in partnership with DotDash Meredith and Traditional Home, is now available in select ALA-member showrooms and on newsstands across the U.S. and Canada. Click here to find your local lighting showroom or view the digital copy online here.
 
Jill Waage is the Editor in Chief of Traditional Home magazine and Dotdash Meredith’s Premium Portfolio of over 100 newsstand titles in the home, garden, and food categories. She is a Chicago-area native and a proud graduate of Drake University, where she studied journalism and interior design.
 
Krissa Rossbund is the style and design editor at Traditional Home. She covers décor, entertaining, and home tours, and has experience writing about all kind of design styles, from boho to nautical.
 
Hosted by Raelle Bell
Produced by Association Briefings

Women in Lighting

From supporting industry networking to giving back to the community, the ALA Women in Lighting Committee is changing the face of the lighting industry.
 
In honor of Women’s History Month, Raelle Bell sits down with Laura Van Zeyl of Dallas Market Center and Karyn Hayes of Hinkley to discuss their work over the past five years building and growing the ALA Women in Lighting (WIL) Committee. Learn how you can get involved in WIL and ALA. Plus, they dive into the trends impacting the industry and what they might mean for the coming years.
 
Show notes
Laura Van Zeyl has been a leading figure in the lighting, home, and design industries since 1993, initially as an editor with Residential Lighting, Accessory Merchandising and Home Fashion Forecast magazines for more than two decades. Since 2016, Van Zeyl has worked on lighting events for Dallas Market Center, including Lightovation and ArchLIGHT Summit. Van Zeyl co-founded and chaired the Women in Lighting Committee for the American Lighting Association and currently leads the Committee’s Marketing Subcommittee. She also serves on the Advisory Board for ART - The Creative Home Furnishings Network, the Advisory Board for The H Foundation and the Allied Roundtable for AIA Dallas. She is a member of Women in Lighting + Design (WILD), an Affiliate member of the International Association of Lighting Designers (IALD) and an Associate Member of the Illuminating Engineering Society (IES).
 
Karyn Hayes is the Director of Sales – Showroom for Hinkley. Karyn began her career in the lighting industry in 1993 as the National Business Manager for Lighting at Ferguson Enterprises, Corporate. She began her career in 2012 with Hinkley as East Regional Sales Manager, moving to showroom sales manager for North America in 2016. In 2023, she took over as director of sales for showrooms. In this role, she manages regional sales managers, independent sales representatives and oversees approximately 500 customers for the showroom channel. As an active member of Women in Lighting since its inception, Karyn has been involved in guiding the committee and leading program development. In her current role, she serves on the mentoring subcommittee.
 
Connect with the ALA Women in Lighting Committee online:
Website: https://alamembers.com/About/Women-in-Lighting
Instagram: https://www.instagram.com/alawomeninlighting/
Facebook: https://www.facebook.com/groups/172917563271464
LinkedIn: https://www.linkedin.com/groups/12461288/
 
Join ALA and the ALA Women in Lighting Committee in Palm Beach, Sept. 22-24, 2024, at the ALA Conference. Register here: https://www.alaconference.com
 
Host: Raelle Bell
 
Producer: Association Briefings
 

ALA Reimagined

A lot is changing at ALA. As the lighting industry evolves, ALA is committed to providing new, improved benefits to support members’ needs. In this episode, ALA’s President & CEO Larry Lauck and Director of Membership Carrie Kolles join Raelle to discuss ALA’s new member programs and what the future has in store for the association and the lighting industry.
 
Show notes
Learn more about ALA Reimagined.
Check out ALA’s free training, member forums, and updated accreditation programs.
Be part of the change, join one of ALA’s member committees.
We hope you’ll join us in Palm Beach, Fla., for the 2024 ALA Conference.
 
Hosted by Raelle Bell
Produced by Association Briefings

Always Evolving, Always Learning

Education is the key to staying ahead in an industry that’s constantly evolving. Long-time ALA educator and professor of design Joe Rey-Barreau, AIA, IESNA, sits down with Liz and Raelle to discuss why he believes education leads to increased sales. Plus, he walks them through what’s new in ALA’s updated Residential Lighting Training Manual, launching February 2024, and the unexpected benefits of ALA’s virtual Lighting Specialist training courses.
 
Show notes
 
Pre-order the new Residential Lighting Training Manual here.
 
Register for the March 2024 Residential Lighting Training Course here.
 
Joseph A. Rey-Barreau, AIA, IESNA, is an architect and lighting designer with over thirty years of experience as a design professional. He is also an Associate Professor with tenure in the College of Design at the University of Kentucky where he has won numerous teaching awards. Since 1995, Joes has served as an educational consultant and instructor for ALA and has developed hundreds of lighting education courses and online webinars for both the lighting industry and allied professionals, such as architects, engineers, and interior designers. He is also the founder and Education Director of LED University, which offers online seminars focused on current and developing LED design trends and technology updates. Joe’s dedication to educating lighting professionals and ALA members has had a profound impact on both the industry and the association.
 
Take your education to the next level at the 2024 ALA Conference, Sept. 22-24.
 
Have a question, comment, or idea for an episode topic? Email us at Podcast@ALALighting.com
 
Hosts Raelle Bell & Liz Ware
 Produced by Association Briefings
 
Residential Lighting Training Manual Table of Contents
 
User’s Guide
 
Module 1: Introduction to Lighting 
1. Talking About Light 
2. How We See
3. Color
 
Module 2: Light Sources 
4. Introduction to Light Sources 
5. Incandescent and Halogen Sources
6. Linear Fluorescent Sources
7. Compact Fluorescent & Other Sources
8. Light Emitting Diodes
9. Directional Sources
 
Module 3: Decorative Lighting Fixtures 
10. Introduction to Decorative Fixtures 
11. Chandeliers and Pendants
12. Wall and Ceiling Fixtures
13. Portable Lamps
14. Ceiling Fans
15. Decorative Materials
 
Module 4: Electricity and Lighting Controls 
16. Basics of Electricity 
17. Dimmers
18. Lighting Control Systems
 
Module 5: Architectural Lighting Fixtures 
19. Introduction to Architectural Fixtures 
20. Recessed Downlighting
21. Track Lighting
22. Specialty Accent Lighting
23. Utility Fixtures
24. Landscape Lighting
 
Module 6: Fundamentals of Lighting Design 
25. Introduction to Lighting Design 
26. Lighting Composition
27. Coordinating Styles
28. Lighting Regulations
29. Energy-Wise Lighting
30. Construction Drawings
 
Module 7: Lighting Recommendations 
31. Introduction to Specific Recommendations 
32. Social Spaces
33. Working Spaces
34. Family Spaces
35. Outdoor Spaces
 
Glossary

Working with Your Reps

Between the distributor and vendor are hundreds of reps, facilitating communication, training and feedback.  Their experience working with multiple manufacturers and multiple showrooms gives them a unique perspective on the industry. Melissa Leib will be our guide on the lighting industry through the eyes of a rep. 
 
Show Notes 
MAR Lighting has over 28 years of experience in the lighting industry as manufacturers’ representatives, offering a consultative approach to lighting sales. 
 
From identifying lighting trends, selecting product mix, educating our clients about new technology and compliance codes, they bring experience and professionalism to each meeting.  
 
Melissa Leib grew up in the lighting industry as a second generation California sales rep. Melissa studied Economics and Art History, weaving that knowledge into MAR Lighting whenever possible. She is a Feng Shui practitioner and has a black belt in Aikido. 
  
ALAEducation.com has a wide variety of programs for people in the lighting industry.  
Visit ALAMembers.com for more information about the American Lighting Association and membership.  
ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms.  
 
Send questions, comments & suggestions to Podcast@ALALighting.com.  
Raelle Bell – HostLiz Ware – Host Association Briefings - Producer 

Better Light, Better Sleep

Well-designed products proven to provide circadian-friendly lighting are hitting the market. Find out how these products are creating sales opportunities and where the future of the ALA Better Light, Better Sleep program is headed.
 
Show Notes
As of September 2023, 10 ALA-member manufacturers have submitted products for testing by the Light and Health Research Center (LHRC) at Mount Sinai as part of ALA’s Better Light, Better Sleep program. Jen Brons from LHRC and ALA’s Terry McGowan explain how these products were evaluated and what ALA members can expect from the future of this exciting new program.
 
Jennifer Brons, MS, LC, Educator IALD, earned her bachelor's degree in architecture from the University of California- Berkeley and her MS in Lighting from Rensselaer Polytechnic Institute. Since 1997, her work has focused on lighting design applications and human factor studies for new lighting technologies. Over her more than 20-year career, Ms. Brons has developed lighting designs and specifications for a wide variety of commercial and residential clients. After practicing lighting design on sabbatical in London, she taught lighting design as part of the MS in Lighting degree program at Rensselaer Polytechnic Institute for more than 10 years. In addition to her design and research activities, she develops educational material about the more effective use of light. 
The Light and Health Research Center at the Icahn School of Medicine at Mount Sinai can be found at  https://icahn.mssm.edu/research/light-health 
 
Terry McGowan, FIES, LC is involved in illuminating engineering, lighting design, lighting education and lighting research. His professional career of 60+ years includes GE Lighting at Nela Park where he was Manager of the GE Lighting Institute. In 1998, he started his own consulting company, Lighting Ideas, Inc and became involved in lighting research as Director of the Lighting Research Office for the Electric Power Research Institute (EPRI). He is now the American Lighting Association’s Director of Engineering & Technology and is the Executive VP of the J.H. McClung Lighting Research Foundation.  
Terry talked about his career and lighting interests at length in another great lighting podcast, Get A Grip on Lighting. 
Listen to episode one of “That’s Brilliant!” for more about circadian lighting. 
 ALAEducation.com has a wide variety of programs for people in the lighting industry. 
Visit ALAMembers.com for more information about the American Lighting Association and membership. 
ALALighting.com has lighting tips and inspiration, and a listing of ALA-member showrooms. 
  
Send questions, comments & suggestions to Podcast@ALALighting.com. 
    
Raelle Bell – HostLiz Ware – Host
Association Briefings - Producer   

Reimagining Your Showroom

Is your showroom fine-tuned to be as profitable as it could be? While the idea of overhauling your business might sound daunting, it doesn’t have to be. From your customers’ first touch points to the products you sell, Matt Rowan of Dominion Lighting sits down with Liz and Raelle to share actionable steps you can take, whether one-by-one or all at once, to reimagine your showroom business and improve sales.   
 
Show Notes 
Matt Rowan began his work with Dominion Lighting as part of a team tasked with updating the company’s brand and reimagining their business. Matt has more than 25 years of experience in the design industry and has helped brands collaborate to create seamless user experienced and unified brand impressions. His work with Dominion Lighting has allowed him to couple his life-long passion for lighting with his experience in brand development.
 
Read more about Matt’s background 
 
Visit Dominion Lighting 
    
Register by November 30, 2023, for the 2024 ALA Conference to be entered in the drawing for a suite upgrade and a spa treatment at The Breakers.   
 
Check out ALA’s training programs and online courses.
   
Raelle Bell – HostLiz Ware – HostAssociation Briefings - Producer